A nonprofit site built to fill events.
TriState Veterans Memorial Fund asked for more than a site that looked good. In the founder's words, the rebuild now helps turn visitors into volunteers, donors and event participants.
- Client
- TriState Veterans Memorial Fund
- Sector
- Nonprofit · Veteran support
- Scope
- Full rebuild · Ongoing retainer
- Status
- Live · Still retained
TriState Veterans Memorial Fund is a board of neighbors in Sewell, New Jersey. They support veterans across South Jersey, southeastern Pennsylvania and northern Delaware. Est. 2023.
They came in with an unusually clear ask. They needed more than something that looked good. They needed a site that carried the weight of the mission and got people to their events.
The deliverable was never a website. It was volunteers, donors and seats filled.
Every page routes to one of three outcomes. Nothing on the site exists only to be admired. A brochure describes an organization. This site asks for something on every screen, and makes the ask the easiest thing on the page.
- 01Visitor arrives
- 02Sees the next event counting down
- 03One action, not ten
- 04Reserve · Donate · Volunteer
- Rebuilt from the ground up. Not a reskin. New structure, new layout, new copy hierarchy.
- A live countdown to the next event, above everything else, with a single reserve-your-seats action beside it.
- Tap to call and Donate in the header, on every page, visible before any scrolling.
- Streamlined navigation across Mission, Services, Events, Veterans Corner, Gallery, Team, Sponsors and Shop.
- A clean layout that carries the seriousness of the mission without getting in the way of the ask.
“[W]e needed more than something that simply looked good. We needed a website that reflected the importance of our mission while helping us engage the community and increase attendance at our events. Edward Jones delivered exactly that.”
“Clear calls to action, event countdown timers, streamlined navigation, and a clean, modern layout help turn visitors into volunteers, donors, and event participants.”
“He attended one of our Board meetings at the municipal building, presented the website in person, and walked our members through every feature and future enhancement.”
Frank Alexander · Founder, TriState Veterans Memorial Fund
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